About Us

Louis Boyd founded the flagship store in September 1960, when he was just 26 years old, as one of the first dedicated menswear retailers in the town of Newry, Co. Down, Ireland. Louis Boyd Fashions, as it was then known, grew hugely in popularity, providing the people of Newry with brands and styles that they had rarely seen before.

Our Flagship store shortly after opening circa November 2000, having been built from the ground up. The store was one of the first of its kind, boasting 5000 ft2 of retail space across two floors - this will soon be expanded to 10,000 ft2 of bespoke retail space.
Louis and Joe pictured with some of the original staff a couple of years after the store was founded in the early 1960s.
The second generation, Barry and Liam (Joe and Louis’ sons), who are responsible for our four stores and the Wedding Department.

Over the years, men and women got a taste of top brands and new styles, such as tapered trousers, slim fit shirts and more, all of which were available at Louis Boyd's. Louis was responsible for introducing jeans to the town, making the store a mecca for jeans throughout the country.

Today, the business has evolved to house many branches across four locations in the north of Ireland. Louis Boyd now specialises in casual wear, footwear and formal wear, as well as the hiring and buying of menswear for formal occasions. We stock top brands and continue to expand our range of suppliers, to service the customer with the most complete experience.

We now boast a dominant online presence, as the second and third generations of the families take the reins and steer the brand toward a contemporary, market-leading position. We’re proud to service customers from all over the globe, giving them a taste of the premium Louis Boyd experience in their own home.

We hope you enjoy your experience and just as Louis would have said back in the day, “if you need any help or advice, just let us know!”